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Real-World Flops That Prove Failure is a Key Ingredient of Creativity
If you're going to try something online you need to show you're serious by having your own domain name. I started out with wordpress then when I changed to my own domain name I wasted a lot of time and lost many followers because of it.
Twitter's great for tweeting but the rest is up to you!
But it's also important to remember that we don't have one way relationships Twitter, Facebook, FriendFeed, et al. It seems like perhaps you haven't accounted for the value of that in your model.
If we're using them right, those communities give us back all we donate and more, in the form of entertainment, richer relationships, advice and recommendations.
If you enter any of these communities with "building an online brand" as your sole goal, you will gradually have to invest more and more time in keeping your relationships alive and replacing lost relationships.
That's because people will only keep investing in their relationship with you if you are real, and only if you are prepared to give in equal proportion to what you get.
I'm just not a fan of the eggs-in-one-basket approach. Just like financial advice, diversify your portfolio :)