LifeDev - Latest Comments in Lessons I’ve Learned Failing to Sell a Premium Digital Product

Re: Lessons I’ve Learned Failing to Sell a Premium Digital Product

Ed Martin — Sun, 15 Nov 2009 00:05:06 -0000

I liked your page for the toolkit, but it does seem tame without all the bold endorsements and the mocked up spreadsheets and the funny fonts and colors and the going fast warnings :)

Re: Lessons I’ve Learned Failing to Sell a Premium Digital Product

Glen Stansberry — Tue, 13 Oct 2009 11:03:06 -0000

Thanks Jason. It's something that I've had to learn the hard way :)

Re: Lessons I’ve Learned Failing to Sell a Premium Digital Product

Jason Kotecki — Mon, 12 Oct 2009 18:06:16 -0000

Thanks for being honest which in turns helps the rest of us.

And thanks for this:

"There are plenty of things more important than commercial success of a product. The second you get wrapped up into the success of something you’ve created, that’s when you start making decisions for the wrong reasons.

There are plenty of things that are more important."

Whether we're in a down economy or a booming economy, it's very easy to miss that all-important point.

Re: Lessons I’ve Learned Failing to Sell a Premium Digital Product

Tammy Camp — Mon, 12 Oct 2009 16:19:21 -0000

Hey Glen,

Let us know what happens when you change the copy. I would love to know the percentages of sales from bad copy to good copy.

Did you put the product in any affiliate programs such as Clickbank or Digital River?

Re: Lessons I’ve Learned Failing to Sell a Premium Digital Product

Glen Stansberry — Mon, 12 Oct 2009 15:53:13 -0000

Hey Tammy,

I don't know about a complete re-launch per se, but I'll definitely improve the copy. It does need some more enthusiasm ;)

Re: Lessons I’ve Learned Failing to Sell a Premium Digital Product

Tammy Camp — Mon, 12 Oct 2009 15:26:01 -0000

Hey Glen,

Thanks for sharing this with us. It was a nice read.

Question: If you know your pitfalls in regards to this digital product, then will you re-launch the product with proper copywriting and give it more enthusiasm to prove your point?

Re: Lessons I’ve Learned Failing to Sell a Premium Digital Product

Glen Stansberry — Mon, 12 Oct 2009 08:57:01 -0000

Oh man. It's *all* about sales copy. Invest, invest, invest!

Re: Lessons I’ve Learned Failing to Sell a Premium Digital Product

Jason Peltier — Sun, 11 Oct 2009 21:11:50 -0000

Thanks for sharing your unique viewpoint on this. I have a current client who is developing a subscription-based product and I will be sure to forward him this link.

Sales copy is definitely worth investing in. ;)

Re: Lessons I’ve Learned Failing to Sell a Premium Digital Product

Armen Shirvanian — Sun, 11 Oct 2009 10:38:07 -0000

Hey to you Glen.

This point about perceived value by irrational buyers leads me down the path that makes me think of another example I use sometimes. If there are two people and one orange, and person A takes the orange and person B goes hungry due to wanting to share it, person A is able to reproduce and person B is not.

In the same way, the person creating more perceived value through copywriting methods takes the sales, while the other person who would provide just as much, if not more value, without showing it off as perceived value, struggles and can end up giving up.

Re: Lessons I’ve Learned Failing to Sell a Premium Digital Product

Glen Stansberry — Sun, 11 Oct 2009 09:42:23 -0000

I totally agree. Selling without being manipulative is something that tugs at my conscience too. I want to sell more, but the same time I don't want to feel like I've hypnotized anyone.

Anyway, those are probably thoughts for another post. Great thoughts.

Re: Lessons I’ve Learned Failing to Sell a Premium Digital Product

mrselfdevelopment — Sun, 11 Oct 2009 08:55:36 -0000

Great article Glen....I've never sold anything on-line...but this article is nevertheless impactful as it teaches a life principle...

Re: Lessons I’ve Learned Failing to Sell a Premium Digital Product

David Turnbull — Sun, 11 Oct 2009 07:47:08 -0000

Great to see your honesty about not achieving what you aspired to. And that's a great point about inspiring customers although I wonder where to draw the line between inspiration and manipulation because I've seen plenty of times where people buy a product just to be apart of the experience. Maybe that's considered kosher but it just seems a bit iffy when customers buy something for the sake of a purchase rather than actual need or want.

But yeah, I don't want to get into some massive rant. I'm still trying to work out my thoughts on how selling can work within ethics. :)