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In any case, I loved your post and the way you bridged U2 and the concept of being timeless. Great stuff!
Cheers,
Dayne
Keep the good posts coming!
I do keep a solid focus on each of these things. The point about not being tied to time is useful. It is quite easy to latch on to things that will go away soon enough, but that is not a long-term way to go. Once the fad rolls away, the foundation is weakened, and then you wish you had not latched on to anything. It is worth it to put in a little more effort to stay latched onto your own message, instead of what is popular.
That point about showing you can outlast is also highly relevant. Presenting your creation for an extended period lets people know that it represents you well, because no one can fake creation or production of some kind for that long without starting to fall apart. There is only so much a person can handle that isn't of their own doing.
Cool points here.
Eduard
I'm a fan of timeless and enduring, while evolving. I think the key phrase is "built to change" over 'built to last" (where change is the key to lasting :)
In the book business, we call these "Evergreens."
Your post reminded me of the book, The Living Company, which is about why some companies can last for 200, 500 or 700 years while others can't make it through their first 3. You hit a key point when you said it can't all be about the money or fame ... it does need to include impact on society ... and it is about evolving. It's also about value ... and that too isn't static.
While you say you're a fan it's not obvious from the neutrality of your writing - thank you. I like them as well, but it adds credibility to the piece by remaining neutral.